Digital marketing services in Hertfordshire, the West Midlands & across the UK
Is your digital presence working as hard as your business does?
A great website and a strong brand are only part of the picture. Without a considered digital marketing strategy behind them, they are not reaching the people they should.
Digital marketing is not one thing. It is a combination of channels, tactics and ongoing decisions that, when joined up correctly, bring the right people to your business at the right moment and give them a reason to choose you.
At Howl & Bray, we approach digital marketing practically. We do not recommend channels for the sake of it or produce reports full of numbers that do not connect to anything that matters. Everything we do is tied to your actual business goals, whether that is more enquiries, more online sales, better visibility in search, or a stronger presence in the regions where your customers are.
We work with businesses in Hertfordshire, the West Midlands and across the UK, and we are just as comfortable helping a growing local business as we are supporting an established brand looking to improve performance across multiple channels.
What we can help with
- Search Engine Optimisation (SEO)
- Google Ads and Paid Search (PPC)
- Local SEO and Google Business Profile
- Digital Marketing Strategy
- Content Strategy and Planning
- Conversion Rate Optimisation (CRO)
- Landing Page Design and Copywriting
- Email Marketing Strategy
- Analytics, Tracking and Reporting
- Monthly Retainer Support
Digital marketing covers a broad range of activity.
Here is a brief overview of the areas we work in. Each has its own dedicated page with more detail on what is included.
SEO
Search engine optimisation improves where your website appears in organic search results. We cover technical SEO, on-page optimisation, content strategy and local SEO, building sustainable visibility over time rather than chasing short-term gains.
Google Ads (PPC)
Paid search puts your business at the top of results when someone is actively looking for what you offer. We manage campaigns with a focus on performance and transparency, with clear reporting and no hidden fees.
Content Strategy
Useful, well-written content builds trust, supports SEO and gives people a reason to stay on your site. We help plan and produce content that serves your audience and works hard for your business at the same time.
Conversion Rate Optimisation (CRO)
Getting traffic to your site is only half the job. CRO looks at what happens when people arrive, identifying the barriers that stop visitors from taking action and removing them, improving the percentage of visitors who become enquiries or customers.
Digital Marketing Strategy
For businesses that want a clear, joined-up plan before committing to specific channels, we offer standalone strategy work. This gives you a prioritised roadmap you can act on yourself, hand to another supplier, or bring back to us to implement.
Joined up,
not bolted on
The difference between digital marketing that works and digital marketing that wastes money is usually coordination. SEO, paid search, content and conversion all influence each other. When they are managed in isolation by different agencies or handled reactively, the result is activity without direction.
Because Howl & Bray handles design, development and digital marketing under one roof, we can make sure everything is aligned.
A landing page built to convert. A website structured for search. A paid campaign driving traffic to the right place. Each element supporting the others rather than working against them.
If you are already working with other suppliers, we can work alongside them. If you want a single agency managing the full picture, we can do that too.
Results we have delivered
We let the numbers do the talking. Here is a selection of businesses we have helped grow through Google Ads.
Don't just take our word for it...
We had tried a couple of agencies before and always felt like we were getting a generic service. Howl & Bray took the time to understand our business properly before making any recommendations. The results have been measurable and the communication has been consistently clear.
Common questions about digital marketing
If you are thinking about digital marketing support for your business, you probably have a few questions. Here are answers to the ones we get asked most often.
No, and we would not recommend starting with everything. The right approach depends on where you are now and what your goals are. We will always recommend a sensible starting point and build from there as results develop and budget allows.
It depends on the channel. Google Ads can drive traffic from day one. SEO typically takes three to six months to show meaningful movement, although improvements to technical SEO can have a faster impact. We set realistic expectations at the start of every engagement and keep you updated throughout.
Yes. Most of our digital marketing clients work with us on a monthly retainer basis, which gives you consistent support, regular reporting and a team that stays close to your performance over time. Retainer arrangements are scoped to your needs and reviewed regularly.
Yes. We regularly work alongside other suppliers and in-house marketing teams. We are happy to take on a specific channel or activity area rather than the whole picture, and we will always be clear about where our work ends and yours begins.
We agree the right metrics at the start of every engagement based on your goals. For most clients this means enquiries, leads or sales rather than impressions or click volume. If a number does not connect to something your business actually cares about, we do not lead with it.
Yes. While many of our clients are based locally, we work with businesses across the UK. Digital marketing is well-suited to remote working relationships and our process is designed to work just as effectively without in-person meetings.
It varies depending on the channels involved, the level of management required and the scope of work. We do not publish a fixed price list, but we are always upfront about costs before any work begins. Get in touch and we will give you a clear, honest estimate based on what your business actually needs.
It starts with a conversation. We will talk through your goals, your current situation and what is realistic before recommending anything. There is no obligation, just clear advice and honest guidance.
You might also need…
Digital marketing works hardest when your website and brand are ready to back it up. If either needs attention, we can help with that too.
Ready to get found by the right people?
Let’s start with a conversation about your business, where you are now and what good digital marketing could realistically deliver for you.